AI influencer marketing: grow reach, keep control

AI influencers are on the rise.

Why? They are on-brand, always on, and cheaper than human creators.

The global market for AI influencer marketing is estimated to jump from ~$6.06B in 2024 to ~$45.88B by 2030 (Grand View Research). They’re growing fast and becoming a real part of digital marketing strategies.

This post shows what an AI influencer is, how brands can use them, the risks to manage, and a simple 5-step start plan.

What is an AI influencer?

An AI influencer is a virtual persona that looks and acts like a human creator. Brands own the look, the tone, and the schedule.

There are two common types:

• CGI avatars. Built like video-game characters. Examples include Lil Miquela, Rozy, Shudu

• GenAI influencers. Created with generative AI tools. Examples include Aitana and Sena Z

They post like human creators. The difference is control.

5 reasons brands use AI influencers in marketing

• Speed. Posts in hours, not weeks.

• Control. No off-brand posts. No scandals.

• Scale. Multi-language. Multi-channel. 24/7.

• Cost. Fewer costs (e.g. travel, photoshoots)

• Testing. A/B try new looks, storylines, and hooks

How can your brand benefit from an AI influencer

AI influencers work across industries. They can help your business by inspiring audiences and driving traffic straight to your brand. Top AI influencers on Instagram are already proving this across channels.

They also work well in ad campaigns. Companies use them in Meta and Google ads to launch creative, lower-cost visuals compared to traditional shoots.

With the right strategy, AI influencer marketing becomes a powerful extension of your overall engine. Adding an AI influencer to your digital strategy opens a new channel that grows in sync with your brand.

The case of AI travel influencers

Big travel brands are already using AI influencers on Instagram  to grow their reach. 

Examples include Sena Z for Cenizaro Hotels, Sama for Qatar Airways, Emma for Germany Tourism and Alba Renai for Meliá Hotels.

Case study: Sena Zaro 

We worked with Cenizaro Hotels & Resorts to create Sena Z, the first AI travel influencer on Instagram.

Her goal is simple: add an always-on brand voice that scales across destinations while staying true to Cenizaro’s values. Her role is to inspire travel and share useful tips through a clear brand story.

Her strategy focuses on cultural storytelling, local insight, and responsible travel. Her content pillars include culture, nature, adventure, sustainability, wellness, and practical tips. Her tone stays warm, curious, and respectful.

Sena Z has been featured in The Washington Post as one of the first AI travel influencers shaping how brands connect with audiences.

How to get started in 5 simple steps

It is possible to create your own AI influencer by following the steps below: 

1. Define the role: What job will this creator do for your brand? Reach, education, or offers.

2. Design the character: Persona, look, values, and red lines. Create a 1‑page brief with do’s and don’ts.

3. Build the engine: Content calendar, prompts, and a small library of poses, scenes, and outfits.

4. Add guardrails: Brand review, legal checks, disclosure tag, and a style guide for captions.

5. Launch small: One channel. Three posts a week. One simple KPI. Learn and scale.

Want help to create your own AI influencer for your brand?

At BRACAI we design AI influencers that fit your brand goals. We can build the character, the workflow, and the posting system so you can scale safely.

👉 Want to get started now? Send us an email.