Aitana López, a Spanish AI influencer built to sell
- BRACAI
- Feb 12, 2024
- 2 min read
Updated: Jan 10
Aitana López is an AI-generated influencer.
Aitana is not a person. She is a synthetic character run by The Clueless.
Aitana is presented as a 25-year-old fitness model from Barcelona with pink hair, an athletic body, and a confident feed built around fitness, fashion, lifestyle, and gamer culture.
What makes her interesting is not “authenticity.” It is the opposite. She is predictable, controllable, and built for repeatable conversion at scale.
Quick facts: Aitana López
Is Aitana real? No. She is fully AI-generated
Creator: The Clueless (Barcelona)
First appeared: 2023
Niche: fitness, fashion, lifestyle, gaming
Positioning: virtual influencer designed for commercial use
Brand safety: medium (sexualized content like Fanvue)
Background of Aitana López
Aitana was built as a business fix, not an art project.
The Clueless has described the core driver as operational pain: human influencers were expensive, unreliable, and hard to control. The “own the asset” pivot is the whole story.
Her design is also engineered, not aesthetic luck:
pink hair for instant recognition in the feed
a fitness body for high-performing, high-CPM niches
“real life” settings (street, gym, travel) to reduce the “this is CGI” friction
Operationally, she is maintained like a studio. The team scripts her “weekly life,” generates the visuals with AI tools (they have cited tools like Stable Diffusion, Midjourney, and ChatGPT), then cleans up outputs with manual post-production.
Case study: Aitana x Llongueras
Llongueras used Aitana to sell a classic promise: transformation.
They positioned the collaboration as a “change of look” powered by new generative techniques, combining their stylists with AI-driven production.
Why it worked:
Hair is visual. It is trend-driven. It is understood in one second
Aitana is a perfect canvas. The brand can iterate fast, control the outcome, and avoid real-world constraints that make drastic changes harder with human talent
Llongueras’ own marketing lead summarized the core advantage: with AI models, the range of possibilities expands sharply because you remove the friction of getting a human model to commit to a major change.
The real “product” here was not Aitana’s personality. It was a controllable model that can switch aesthetics on demand.
What you can learn from Aitana López
Pick a category where visuals do most of the selling. Fitness, fashion, beauty
Make the character recognizable in one second (pink hair is not a gimmick, it is a hook)
Run it like a studio. Planning and consistency beat one-off viral posts
Monetize in layers: brand deals for scale, subscriptions for margin
Criticism and controversy
Aitana López sits at the center of several ongoing debates.
Critics argue that her hyper-polished body reinforces unrealistic beauty standards, particularly for young audiences. Others point out that AI influencers risk displacing real creators, especially women who rely on appearance-based income.
The Clueless frames Aitana as a mirror of existing influencer culture, not a deviation from it. The argument is that AI influencers do not invent new problems. They scale existing ones.
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