Rozy Gram, South Korea’s virtual influencer built for brand-safe ads
- BRACAI
- Feb 27, 2024
- 2 min read
Updated: Jan 10
Rozy Gram is a virtual influencer.
She is not a real person. She is a handcrafted CGI character (often called an “AI influencer”).
Rozy is the Korean “virtual human” case that made conservative brands say yes. Not fashion-first. Trust-first. Her breakout came through an insurance TV ad, not a hype launch.
She also fits the real demand behind virtual influencers: safe intimacy. She can feel personal and present, but the brand risk stays low because a studio controls every frame, line, and partnership.
And she shows the tradeoff. Still images can look believable. But when you push into acting and long-form motion, the “almost human” line gets harder to hold.
Quick facts: Rozy Gram
Is Rozy real? no. She is a CGI virtual influencer
Creator: Sidus Studio X (Seoul)
First appeared: 2020 (Instagram)
Niche: lifestyle, fashion, brand campaigns
Scale: 100+ brand deals reported
Brand safety: high (studio-run, fully controlled)
Background of Rozy Gram
Rozy was built by Sidus Studio X, a content studio with VFX roots. The goal was not “art.” It was a working media asset that could do campaigns without human limits.
Her look was engineered for mass appeal. Sidus Studio X has described using AI to blend facial traits that the MZ generation prefers. That is the point: likeability by design, not by chance.
Case study: Shinhan Life (the trust test)
Shinhan Life put Rozy in a TV commercial to reach the MZ generation. That is a high bar, because insurance is a trust product.
Why it worked:
the format was familiar: a catchy, dance-led commercial built for replay
the reveal created talk value: “wait, she is not real?”
the brand got “future” positioning without hiring a risky celebrity
The result: the Shinhan Life ad featuring Rozy passed 11 million views on YouTube (as reported at the time).
Case study: tv cameo (where the limits show)
Rozy later appeared on tvN’s “Dr. Park’s Clinic.” That is a different use case: acting next to humans, not selling next to products.
Why it worked:
in ads, you control shots and timing
in drama, viewers stare longer and judge realism harder
motion and emotion are where virtual humans still get exposed fastest
So Rozy is strong as a campaign asset. Entertainment is possible, but it is a tougher arena.
What you can learn from Rozy Gram
Design for trust before cool. Rozy broke out in insurance, not streetwear
Win with control. The product is reliability, not “authenticity
Use AI to pick the lane. Build a face and vibe your market already likes
Know the ceiling. Still images sell easier than acting and long video
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