How to create an AI model for Instagram (step-by-step)
- BRACAI
- Nov 14, 2023
- 4 min read
Updated: Jan 9
An AI Instagram model (also called a virtual influencer) is a computer-made character with a look and a story. It can post, reply, and work with brands like a human creator.
In this guide, you will learn how to create an AI model for Instagram.
If you are looking for an AI Instagram model generator, we list the best tools (free and paid) below.
How to make an AI model for Instagram 👇🏼
If you want the exact workflow files (so you can do this faster), get this pack
Step 1: plan your AI model
Start by defining the character before you generate anything. This is the input you reuse later so the model stays consistent.
We recommend you to include:
Name, age (adult), niche, location
Key visual traits (hair, face shape, style)
3 personality traits + 3 content themes
Pro tip: If you create many AI influencers, store your character details in a simple “character bible” so you can reuse them.
Step 2: create a base image (for consistency)
Your base image is the main reference you will reuse to keep the character consistent.
How:
Write one neutral studio portrait prompt (head + shoulders, looking at camera, soft light, plain background)
Generate 10–20 variations
Pick 1 winner and save it with the exact prompt in a “base face” folder
Base face prompt example:
Neutral studio portrait of a 28-year-old woman with a short chrome-silver bowl cut hairstyle. Straight-on view. Plain light background. Soft even light. Natural expression. High-resolution 85mm photo. No stylization
Step 3: create consistent AI images of your influencer
Now you generate new images where the character stays the same in any outfit, place, and pose.
How:
Use your character description as context in your favorite LLM
Ask for a prompt for the specific scene you want
Generate the image using your favorite tool
Send your base face as reference
Send your prompt
Optional: add clothing/location references
If the face drifts, fix it with a face swap tool
Best AI Instagram model generator tools:
Recommended setup (for consistency):
Image generator: Midjourney, Nano Banana Pro
Video generator: Veo 3.1
Consistency (optional): a face swap tool (only if the face drifts)
Other platforms (mixed models): Openart AI, Galaxy AI, Genfluence
Free options (💰) Grok, Meta AI, Qwen
Pick one tool per job. Switching tools kills consistency.
Step 4: create consistent AI videos of your influencer
Turn your best images into short, consistent videos you can use for Reels.
How:
Start from a strong target image
Write one simple motion prompt
Generate the video
Example reel (AI-generated):
Step 5: publish to Instagram
Keep the first publish simple.
Checklist:
Handle + bio match the niche
Add a disclosure line in bio (AI-generated content)
Post a 9-tile starter grid (3 outfits, 3 locations, 3 close-ups)
Post regularly
Remember to follow best-practices on Instagram.
Want your own AI influencers for your business?
Tell us your niche, market and goals. We will get back to you shortly.
How to monetize an AI Instagram model (quick ideas)
Once you have a consistent profile and an audience, here are common options:
Brand partnerships (sponsored posts, campaigns)
Affiliate links (earn commission)
Digital products (presets, prompt packs, templates)
Subscriptions or exclusive content (like Fanvue if it fits your niche)
Ethics and disclosure (read this)
Disclose AI-generated content (bio + posts when relevant)
Do not use real people’s likeness without consent
Respect IP and licensing of tools and outputs
Avoid harmful stereotypes and unrealistic claims
Follow platform rules
Conclusion: how to create AI model for Instagram
Plan the character, lock a base face, then create consistent photos and short videos. Start with a simple 9-post grid and improve from there.
FAQ
How to make an AI model for Instagram?
Make a simple workflow. Plan the character first. Create one base face image in a neutral studio style. Generate post images by changing outfit, location, pose, and mood while keeping the base face as your reference. Turn your best images into short reels. Publish a consistent 9-post grid and keep posting on a steady cadence.
What is the best AI Instagram model generator?
There is no single best tool. The best “AI Instagram model generator” is the one you will stick with. Consistency comes from using one image tool for most of your photos, one video tool for reels, and only adding a face swap tool if the face drifts.
Can I use an AI Instagram model generator for free?
Yes, but expect more retries and less consistency. Free tools are fine for testing ideas and niches. If you want a stable face and higher-quality outputs, paid tools usually save time because the results are more consistent.
How to create an AI model girl for Instagram?
Start with an adult character and define the basics first, like niche, location, personality, and visual style. Then create one neutral base face portrait and reuse it as the reference for your scenes. This is what keeps the character looking like the same person across posts.
How to create AI model for Instagram that stays consistent?
Use a base face workflow. Create one base face image with head-and-shoulders framing, plain background, soft light, and a straight-on view. Reuse that same base face reference for every new scene. If the face starts drifting between images, use a face swap tool as a fix, not as the main method.
How are people making AI Instagram models?
Most creators follow the same pattern. They generate a base face, create many scene images around that face, and post them as a consistent grid. Many then add reels by turning strong images into short clips with an image-to-video tool. The real advantage is having a repeatable workflow, not a secret tool.
Do I need face swap for an AI influencer?
Not always. If your image tool keeps the face consistent when you reference your base face, you may not need face swap at all. Use face swap only when the face changes between posts or the character stops looking like the same person.