Kyra, India’s first virtual influencer – @kyraonig
- BRACAI
- Mar 18, 2024
- 2 min read
Updated: Jan 11
Kyra is a virtual influencer.
She is not a real person. She is an AI influencer on Instagram.
Kyra matters because she proved India would follow a non-human creator if the output is consistent and looks “real enough.” In a market with huge youth reach and fast trend cycles, “always-on” content wins.
What makes her different is the positioning. She is not a sci-fi robot story. She is a normal lifestyle feed: fashion, travel, yoga, and brand work. That makes her easy to plug into mainstream ads.
She scaled because she stayed simple. Clean visuals, predictable tone, and frequent posting. No messy lore. No high-risk politics.
Quick facts: Kyra
Is Kyra real? No. She is a CGI virtual influencer.
Owner: FUTR Studios (India)
First appeared: soft launch in 2021, official launch Jan 28, 2022
Niche: fashion, travel, lifestyle, yoga, tech
Positioning: “meta-influencer” for India’s Instagram economy
Known for: early Tier-1 brand deals (boAt, Amazon Prime Video)
Brand safety: high (controlled character asset)
Background of Kyra (@kyraonig)
Kyra (@kyraonig) was created by FUTR Studios as a homegrown answer to Lil Miquela-style virtual influencers, but tuned for Indian Instagram.
The design intent was practical: a character that can live inside real-looking photos and short videos, keep one recognizable look, and work like a reliable media asset for brands.
That is the real product. Not the render. The workflow: consistent face, consistent style, and a team that can ship content fast without human schedule risk.
Case study: Kyra and boAt headphones launch
boAt used Kyra early to promote its Rockerz ANC headphones.
The move was simple. Pair “future audio” with a “future creator.” Kyra made the product feel modern without needing a celebrity.
Why it worked:
It matched the message. Virtual creator plus tech gadget feels coherent
It earned attention. People share because they are curious if she is real
It stayed product-led. The headphones were always visible and clear
Case study: Amazon Prime Video and “The Peripheral”
Amazon Prime Video used Kyra to promote a sci-fi show about tech, avatars, and alternate realities.
This is where a virtual influencer has an unfair edge. A human creator can talk about the world. Kyra can be placed inside the world.
Why this matters:
The medium fit the story: a virtual face selling virtual themes makes sense
The visuals did the selling. it looked like content, not a banner ad
It expanded what “influencer promo” can be in entertainment
What you can learn from Kyra
Start with the channel you need to win. Instagram stills and short video need a different build than live avatars
Keep one strong visual hook. Kyra’s look stays stable, so posts get recognized fast
Use virtual for control, not for drama. boring is often what scales in ads
Make the product readable. if the product is not clear in-frame, the campaign is wasted
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