Kenza Layli (كنزة ليلي), the Moroccan AI influencer who won Miss AI 2024
- BRACAI
- Jul 13, 2024
- 2 min read
Updated: Jan 11
Kenza Layli is the first Miss AI winner.
She is not a real person. She is a computer-generated “AI influencer”.
Kenza matters because she proves AI influencers are going regional. Not generic “pretty AI.” A clear MENA lane, with modest styling and Moroccan cues.
She also shows the new shortcut to status. A title like “Miss AI” turns a new account into a headline. That headline travels across languages and feeds.
And she highlights the tradeoff. You get control and consistency. But you also step into the beauty-standards debate on day one.
Quick facts: Kenza Layli
Is Kenza Layli real? No. She is AI-generated.
Creator: Myriam (Meriam) Bessa (Phoenix AI)
First appeared: 2023 (reported)
Niche: lifestyle, modest fashion, Moroccan culture, women in tech
Known for: Miss AI 2024 (World AI Creator Awards x Fanvue)
Brand safety: high (controlled character). Debate risk remains
Background of Kenza Layli
Kenza was created by Phoenix AI as a controlled influencer asset with a clear cultural lane.
The intent is straightforward: speak to MENA audiences with familiar visual codes (modest fashion, local identity), while still fitting global brand campaigns that want “innovation + diversity” in one package.
Her big accelerator was not a long storyline. It was legitimacy through a competition format people already understand.
Case study: Miss AI 2024 (the growth driver)
Miss AI was launched under the World AI Creator Awards, with Fanvue involved in the contest and promotion.
The judging model matters more than the spectacle. It rewards three things:
Presentation (beauty, poise, look)
Tech execution (how well the character is made)
Social influence (audience and engagement)
That scoring system is basically an AI influencer checklist. If your team is good at prompt craft, consistency, and posting cadence, you can “win” the format.
Kenza won the inaugural title, in a field reported as roughly 1,500 entries, with a prize package that included $5,000 cash plus promotion and PR support.
Case study: Hyundai Maroc campaign with Kenza Layli
Hyundai Maroc used Kenza Layli in a launch video for the 2024 Kona hybrid.
The format is simple: a guided “discovery” of the car, with Kenza as the on-screen host. It makes the campaign feel local and modern without needing a human celebrity.
Why it worked:
It puts the product first. the car is the hero, Kenza is the guide
It fits the market code. modest styling + Moroccan framing makes it feel native
It keeps control. the brand gets a consistent face, voice, and message every time
What you can learn from Kenza Layli
Local identity beats generic realism
Titles and formats manufacture status fast
Brand-safe does not mean backlash-proof
Plan your “values and criticism” response before you post
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