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10 Top AI SEO Tools for 2023

Updated: Jul 24, 2023

The top AI SEO tools play a very important role in the success of your digital content. But with so many options, which are the best AI tools for SEO? In this article, we will go through the top 10 AI SEO tools that you should consider to include in your toolkit.

Top AI Tools 2023, BRACAI selection

The Rise of AI in SEO

Artificial intelligence has been a game-changer for many industries, and SEO is no exception.

Ever since Google announced in 2025 that it was using an AI system called RankBrain to process search results, it has been a part of SEO. This followed by the use of machine learning in 2017 to reduce spam. In 2019, Google confirmed that every search query is being processed with RankBrain.

Recently, AI technology has become increasingly available to SEO professionals, leading to an increase in the use of AI in SEO. It now affects keyword research, onsite optimization, content creation, and more.

AI SEO tools streamline data analysis and eliminate much of the manual work. This makes for better SEO strategies that increase visibility and ranking on the SERP.

How to Choose the Right AI SEO Tool

For SEO pros, the rise of AI presents an opportunity to improve your SEO toolkit with better tools. The key is to find AI SEO tools that fit into your existing toolkit, either by replacing existing tools or adding new ones with features that your current tools don’t cover.

Consider these types of tools within the SEO tool landscape:

  1. AI Keyword Research Tools: Predictive keyword trends and keyword suggestions

  2. AI On-Page Tools: Meta tags, URLs, internal linking, keywords, readability, and content structure

  3. AI Technical SEO Tools: Identification and fixing of technical issues

  4. AI Backlink Tools: Identify high-quality link-building opportunities and avoid harmful links

  5. AI Rank Tracking Tools: Accurate tracking of keywords on the SERP and predictive insights

  6. AI Local SEO Tools: Local keyword research and review management

  7. AI SEO Reporting Tools: Detailed analytics and actionable insights

Top 10 AI SEO Tools for 2023

Here are BRACAI’s list of top 10 AI SEO tools for 2023:

SEMRush AI SEO Tool, BRACAI selection of top SEO tools

SEMRush offers a comprehensive set of tools and reports. These help website owners and SEO experts in improving their visibility and online presence.

It leverages artificial intelligence to provide accurate keyword data, competitor analysis, backlink management and performance tracking. SEMRush’s AI capabilities empower you to make effective SEO strategies.

The toolkit includes over 20 tools, such as the SEO Writing Assistant (SWA) that uses AI to improve content optimization.

SEMRush is ideal for businesses of all sizes, digital marketing agencies, content creators, and SEO professionals who want to harness the power of AI in their SEO efforts.

Main AI SEO features:

  • AI-powered search data analysis

  • AI-generated keyword suggestions

  • SEO suggestions based on competitors

  • AI-enhanced content creation

Pricing: Starts at $99.95/month, paid annually.

SE Ranking AI SEO Tool, BRACAI selection of top SEO tools

SE Ranking is another great SEO platform that provides a complete SEO toolkit. It offers features such as SEO monitoring, rank tracking, website audit, backlink monitoring, on-page SEO checker and AI content generation.

It uses artificial intelligence to show you accurate data and insights, allowing you to monitor your SEO progress, track the ranking of your keywords and analyze the website performance. It is a great basis for developing further SEO strategies.

SE Ranking is ideal for online businesses of all sizes, SEO professionals and content creators.

Main AI SEO features:

  • AI keyword rank tracking

  • Website SEO audit

  • Backlink monitoring

  • SERP checker

  • Competitor analysis

Pricing: Starter plan starts at $49/month, and the Pro plan starts at $119/month.

Surfer SEO AI SEO Tool, BRACAI selection of top SEO tools

Surfer SEO is a powerful AI platform that helps you write articles that are SEO-optimized in a short amount of time.

The tool offers a lot of features. For instance, it can generate complete content briefs and it can write and optimize your content in multiple languages. It also can help you ensure content authenticity to avoid penalties from Google.

Surfer SEO is ideal for content creators, SEO professionals and businesses looking to improve their organic traffic through a SEO content strategy.

Main AI SEO features:

  • AI content creation

  • AI keyword research

  • Automated internal linking

  • Plagiarism checking

  • Integration with Google Docs, WordPress, and other platforms

Pricing: Basic plan starts at $49/month if you subscribe annually.

Alli AI SEO Tool, BRACAI selection of top SEO tools

Alli AI makes the SEO management much easier. It offers on-page optimization, live editing and bulk generation of page titles and meta descriptions.

It doesn’t require coding skills and users can easily manage their SEO campaigns from a single dashboard and make thousands to millions of code and content changes in minutes.

Alli AI is a versatile tool that can be connected with any CMS. This makes it accessible for many companies across industries.

It leverages AI to implement Schema Markup on websites, saving time and reducing the tediousness of the process.

Main AI SEO features:

  • AI-powered code and content change automation

  • Schema markup implementation

  • AI enhancements for meta titles and descriptions

  • Centralized dashboard for SEO campaign management

  • Real-time SEO changes and recommendations

Pricing: Starts at $249/month.

Harpa AI SEO Tool, BRACAI selection of top SEO tools

After so many expensive options, I wanted to mention a free AI tool. Harpa AI is a Google Chrome extension that combines ChatGPT with web automation.

It is essentially an AI virtual assistant that can be very useful for many SEO related tasks.

Harpa AI can be used for many tasks such as copywriting and web search. You can easily summarize an article or YouTube video when you are researching a topic.

It can also research SEO keywords, generate content strategies and create blog outlines. It is a great tool for automating time-consuming tasks.

Main AI SEO features:

  • AI-powered competitor website monitoring

  • AI-generated content

  • YouTube video summaries

  • AI-enhanced keyword identification

Pricing: Free.

Diib AI SEO Tool, BRACAI selection of top SEO tools

Diib provides insights to improve SEO, website speed and user experience. It provides alerts, keyword research and social analytics.

It is great for people looking for an affordable AI SEO tool with many features.

Diib analyzes website data, competitor websites and industry benchmarks to create custom growth objectives and alerts. It also helps you identify keyword opportunities.

It is beneficial for startups and online stores that want to improve their online presence. It is a great option for people that lack SEO experience. It is user-friendly and doesn’t require coding or prior experience.

Main AI SEO features:

  • AI-powered automated SEO analysis and recommendations

  • Keyword tracking and monitoring

  • Competitor benchmarking and analysis

  • Website performance monitoring (speed, security, rankings)

  • Custom growth plans and objectives

Pricing: Freemium model, then $7.99/month.

ProRankingTracker AI SEO Tool, BRACAI selection of top SEO tools

ProRankTracker is an SEO rank tracking tool designed for agencies and SEO experts. It offers accurate data to help monitor keyword rankings on the SERP and generate insightful reports for clients.

It provides accurate data from various search engines such as Google, Bing, Yahoo, YouTube and Amazon. You can analyze your SEO progress and generate white-label reports.

ProRankTracker is particularly valuable for SEO agencies and SEO freelancers. It can track keyword rankings on behalf of their clients. Businesses and SEO employees can also benefit from the rank tracking and reporting capabilities.

Main AI SEO features:

  • AI-powered accurate SERP rank tracking across various search engines

  • Online views, data visualizations, and charts for analyzing SEO progress

  • Automated generation and customization of white-label reports

  • API access for building integrations

  • AI SEO writing tool that helps with content optimization

Pricing: Freemium (20 terms basic tracking), then starts at $13.5/month.

Frase AI SEO Tool, BRACAI selection of top SEO tools

Frase is an AI SEO content optimization tool and AI writer. It helps you create content that ranks on Google.

It allows you to effortlessly generate high-quality content.

Frase streamlines the SEO content workflow. From keyword research to final draft, it provides a comprehensive set of tools.

It saves time by analyzing the content from the top of search. It also generates content briefs in just 6 seconds using AI.

Frase is especially valuable for content creators, SEO professionals and marketing teams. It helps SEO agencies and freelancers track and optimize keyword rankings for their clients.

Main AI SEO features:

  • AI-powered content brief generation in seconds

  • SERP research and analysis for relevant insights

  • Competitor content analysis for competitive advantage

  • Optimization recommendations for SEO-friendly content

  • Seamless integration with popular content management systems

Pricing: Starts at $12.66/month if paid annually.

Neuraltext AI SEO Tool, BRACAI selection of top SEO tools

NeuralText is an AI writing assistant and content marketing platform.

It offers a range of functionalities to optimize your content creation process. It includes a paragraph generator, content outline tool and product description generator.

NeuralText provides SEO content optimization software that cuts down research time. It includes competitor analysis, content brief creation and content optimization.

The tool is relevant for marketers, SEO professionals and content writers.

NeuralText reduces the time-consuming manual work in content writing. It helps you with the research, competitor analysis and the outlines.

Main AI SEO features:

  • AI-powered paragraph generator

  • AI-enhanced content outline

  • SEO content optimization software

  • AI copywriter

  • Keyword discovery and clustering

  • SERP insights

Pricing: Starts at $19/month.

INK AI SEO Tool, BRACAI selection of top SEO tools

INK is an AI-powered content assistant that creates content from your input. Its features include keyword research, clustering, writing assistance, SEO optimization, content protection, image suggestion and more.

It helps you write articles, descriptions, headlines and other types of content.

INK is easy to use and includes a WordPress plugin that syncs your content automatically.

It is relevant for online businesses, marketers, SEO professionals and content creators.

Main AI SEO features:

  • AI-powered keyword research

  • Keyword clustering

  • AI writing assistance

  • SEO optimization

  • Content protection against AI penalties and plagiarism

  • AI virtual assistant

Pricing: Starts at $39/month.

How to Implement AI SEO Tools in Your SEO Strategy

In today’s evolving digital landscape, implementing AI SEO tools into your SEO strategy is not just beneficial, but essential for maintaining a competitive edge. While traditional SEO strategies have serves us well in the past, the integration of AI has revolutionized the way we approach SEO.

AI SEO tools offer many benefits. They facilitate data analysis and trend identification, as well as enable faster and better content creation. As these tools become more sophisticated , the competition on the SERP is set to increase. Therefore, integrating AI SEO tools into your SEO strategy is no longer a luxury, but a necessity for staying ahead of the curve.

As of now, not all businesses have started using AI SEO tools yet, presenting a unique opportunity for early adopters to gain a competitive advantage. I recommend you to experiment with new tools and follow the AI SEO developments. The landscape is changing quickly and staying informed will ensure that your SEO strategy remains relevant.

I am sure that I need to update this blog post many times to incorporate new developments. Sign up to the newsletter if you want to receive a notification of changes, as well as other relevant AI news.


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What is the best free AI SEO tool?

What is the best AI tool for keyword search?


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