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Top 10 AI Tools for Customer Service Automation for 2023

In a world where customer expectations are continually rising, businesses need to step up their game. One way to do this is through AI-powered customer service automation. In this article, we will go through the top 10 tools for customer service automations for 2023.

BRACAI's list of top 10 AI tools for customer service automation for 2023

The Rise of AI in Customer Service Automation

Artificial intelligence has disrupted many industries, and customer service is no exception.

Following the emergence of the internet, simple chatbots began playing a pivotal role in customer interactions. They provided 24/7 support and started filling in for human agents.

Today, AI complements the human workforce in customer service automation. It handles routine tasks and aids human operators by suggesting next actions. Unlike traditional chatbots, the AI customer service tools use generative technology for real-time personalized responses.

We are transitioning to a model where AI handles routine tasks and humans address more complex issues. This blend of AI efficiency and human expertise improves customer experiences.

Choosing and Implementing the Right AI Tool for Customer Service Automation

Choosing the right AI tool for customer service automation can be a challenging task due to the range of options available.

Different tools have different functionalities. For instance, AI chatbots handle routine queries, while AI voice assistants can facilitate customer interactions over the phone. There are tools that analyze the sentiment of customer feedback and others that predict customer behavior for tailored experiences.

When choosing a tool, you should consider its features, ease of integration with your existing setup, scalability, security, and of course, cost.

Top 10 AI Customer Service Automation Tools for 2023

Here are BRACAI’s list of top 10 AI customer service automation tools for 2023:

Landbot Review in BRACAI's Top 10 AI Tools for Customer Service Automation

Landbot is a customer service automation tool that allows businesses to build conversational experiences without the need for coding. It aims to improve your customer service while cutting operating costs.

The AI tool enables users to create automated chatbot flows for various messaging platforms such as WhatsApp, Web, and Messenger. It provides an easy-to-use chatbot builder that simplifies the creation process.

Landbot can be used to provide automated support and handle common customer inquiries. It engages with customers in a conversational and personalized way. It allows businesses to provide instant responses, gather customer data, and guide users through various processes. This helps improve customer satisfaction, increase efficiency, and reduce costs associated with manual customer interactions.

Key features of Landbot:

  • Ease of use

  • No coding required

  • Use of AI to improve chatbot conversation by understanding and processing natural language input from users

  • Provision of intelligent recommendations to users based on their preferences and behavior

Landbot offers a free Sandbox plan for individuals. The premium plan starts at €30/mo. Review in BRACAI's Top 10 AI Tools for Customer Service Automation is a customer service automation tool that enables businesses to automate customer interactions and provide personalized experiences. It is a valuable tool for businesses looking to leverage chatbots for various purposes.

It uses natural language processing and machine learning to understand user intent and provide intelligent responses to customers. can help you provide 24/7 support on your website, IVR or through familiar platforms such as Slack, Zendesk, Messenger or Microsoft Teams. Make it simple for your users to help themselves, wherever it suits them best.

Key features of

  • Simple interface

  • No coding required

  • Quick setup

  • Improved customer service through AI

Pricing details are not readily available.

DigitalGenius Review in BRACAI's Top 10 AI Tools for Customer Service Automation

DigitalGenius is an AI-powered customer service automation tool that specializes in ecommerce and retail businesses. It uses generative AI to automate responses to common customer queries, enhancing customer experience and increasing the productivity of agents.

The tool is versatile and caters to a wide range of industries. It offers over 60 pre-built use cases, covering various ecommerce scenarios such as order tracking, returns, and product inquiries. This makes DigitalGenius a valuable tool for businesses seeking to streamline their customer service operations.

DigitalGenius stands out with its ability to handle a large volume of routine inquiries, reducing the burden on human agents and allowing them to focus on more complex customer issues. This leads to faster response times, increased customer satisfaction, and improved agent productivity.

Key features of DigitalGenius:

  • Easy-to-use interface

  • Pre-built use cases for ecommerce

  • Seamless integration with various ecommerce platforms

  • Generative AI for improved chatbot conversation

  • Built-in analytics and reporting dashboard

DigitalGenius's professional plan starts at $2k/mo.

Conversica AI Review in BRACAI's Top 10 AI Tools for Customer Service Automation

Conversica AI is a conversation automation tool that offers solutions for revenue teams. It uses “revenue digital assistants” to engage with contacts throughout the customer lifecycle. These assistants use AI to make human-like conversations, handling interactions from first interest to opportunity status.

The application of Conversica's AI-powered assistant is relevant for many different industries and tasks. They can encourage hidden interest, convert marketing qualified leads into hand-raisers, validate and qualify prospects and deliver hot leads directly to the sales team. This improves the quality of the funnel and may increase conversion rates, while reducing manual labor.

Key features of Conversica:

  • “Revenue digital assistants” for engaging, qualifying, and nurturing leads and customers

  • AI for human-like conversations

  • Applications for marketing, sales, and customer success teams

Conversica does not publicly disclose its pricing.

Tidio Review in BRACAI's Top 10 AI Tools for Customer Service Automation

Tidio is a customer service automation tool that uses AI to engage website visitors, answer customer queries and automate repetitive tasks.

Its AI application is called “Lyro” and can improve your efficiency. Tidio claims that Lyro can solve 70% of customer problems, freeing up agents' time to handle more complex topics.

Tidio is especially relevant for e-commerce businesses . It can use the AI tool to engage visitors, provide real-time support and drive sales conversations through personalized discounts based on user activity. It can streamline interactions, reduce response times, and improve overall customer satisfaction.

Key features of Tidio:

  • Easy-to-use interface

  • Lyro AI chatbot for engaging website visitors and providing real-time support

  • Integration with various e-commerce tools and platforms

  • Ability to handle a significant portion of customer queries with AI

Tidio offers a free plan with basic features. The premium plans start at $18 per month.

Ultimate AI Review in BRACAI's Top 10 AI Tools for Customer Service Automation

Ultimate is a customer service automation tool that uses AI and large language models to transform your customer service processes. It streamlines your customer support, replacing the need for intensive coding with effortless automation.

It aims to not only improve your customer service, but also reduce your operating costs.

Ultimate leverages AI to create intelligent virtual agents. These can be integrates with many different types of messaging platforms, sucha as email, chat services and others. The platform offers an intuitive customer chat builder, making the setup of virtual support agents easy.

Ultimate can be deployed to automate customer support, tackling routine customer inquiries in an automated yet personal fashion. The AI chats with customers in a conversational manner, providing instantaneous response, while collecting data.

Key features of Ultimate:

  • User-friendly interface

  • No coding requirements

  • Incorporation of AI to elevate virtual agent conversation through understanding and processing natural language input from users

  • Provision of intelligent recommendations to users based on their preferences and behavior

Ultimate offers a free Sandbox plan for individuals, whereas businesses can access its premium services starting at €30 per month.

Drift Review in BRACAI's Top 10 AI Tools for Customer Service Automation

Drift is an AI-powered conversational platform designed to improve your customer interactions.

Its AI enables timely interactions with target accounts and it delivers instant account-based marketing notifications. It also allows for the creation of conversational landing pages for specific accounts.

Drift is beneficial for both customer service, marketing and sales. It assists marketing teams by converting high-traffic volumes through personalized engagements, sales teams by automating routine tasks and customer support teams for real-time conversations to quickly solve issues.

Drift is best suited for businesses focusing on personalized customer engagement and willing to invest in AI technology to streamline their processes. Larger enterprises with high traffic volumes and valuable target accounts will benefit most from Drift’s features.

Key features of Drift:

  • Real-time account-based marketing notifications

  • Conversational landing pages

  • Conversational AI

Starting at $2,500/month billed annually (also offers a startup program to a price discount).

Netomi Review in BRACAI's Top 10 AI Tools for Customer Service Automation

Netomi is an AI customer service automation tool that uses AI to deliver advanced customer support for businesses. It handles customer queries and support requests through various channels such as email, chat and webforms.

It is effective in different industries including e-commerce, fintech, Saas, telecom and travel and hospitality.

Netomi’s platform helps businesses manage high volumes of customer queries efficiently, which improves the customer experience through fast, personalized and accurate responses.

It aims to not only increase customer satisfaction, but also cut costs by reducing the need for extensive human support teams.

Netomi is most beneficial for enterprises dealing with high volumes of customer inquiries and those aiming to enhance customer experience and reduce response times. Businesses seeking to optimize their customer support operations and achieve cost savings would find Netomi particularly useful.

Key features of Netomi:

  • Generative AI for real-time personalized responses

  • Conversational AI for multichannel support

  • Automated handling of customer emails

  • AI-powered chat support

  • Automated handling of webform submissions

Netomi does not publicly disclose its pricing.

Ada Review in BRACAI's Top 10 AI Tools for Customer Service Automation

Ada is an AI customer service automation tool that can streamline your customer service processes. It automates inquiries across multiple channels and languages.

Its large language models help you automate customer support processes. It can handle a wide array of inquiries and offer 24/7 support in multiple languages and channels.

Ada enables businesses to take control of their AI customer service strategy. It can lead to quicker resolution of customer queries, reducing ticket backlogs and significant cost savings.

It is best suited for businesses needing automated, multilingual customer support, those wanting to reduce response times and scale their customer service without increasing staff. It is particularly useful for enterprises with a global customer base or those aiming to modernize their customer support systems.

Key features of Ada:

  • Multichannel interaction for seamless customer support

  • No-code automation builder for creating automation workflows

  • Resolution engine with advanced NLU for recognizing customer intents

  • Multilingual support for global customer base

Pricing information is available on request.

Intercom Review in BRACAI's Top 10 AI Tools for Customer Service Automation

Intercom is an AI customer service automation tool that is designed to improve customer service by combining automation and human support. It provides faster response to customers, higher satisfaction and a reduced backlog of tickets.

It is beneficial for financial services, e-commerce, education and healthcare.

Intercom’s AI bot, named Fin, automatically answers support questions accurately without needing specific training. The tool’s workflow feature allows businesses to create powerful no-code automations.

Intercom reduces response times and boosts customer satisfaction by automating routine tasks and simplifying complex problem-solving through efficient team collaboration. Its AI-powered Inbox generates quick replies and helps create new help articles, enhancing agent productivity.

While Intercom offers a comprehensive customer service solution, it might be overwhelming for smaller businesses with limited resources. Moreover, it might need more integration options with third-party tools.

Intercom is best suited for mid-market and enterprise-level businesses handling a significant volume of customer support inquiries, particularly in industries like financial services, e-commerce, education, and healthcare.

Key features of Intercom:

  • AI-powered bot (Fin) for answering support questions automatically

  • Workflows for building powerful no-code automations

  • AI-powered Inbox for generating instant replies

  • Ticketing for collaborating on complex problems

  • Customizable messenger for matching the brand design

Intercom does not publicly disclose its pricing.

How to Implement AI Tools into your Customer Service Automation Strategy

Integrating AI into your customer service automation demands strategic foresight and meticulous planning. You can follow these steps to navigate this transition smoothly:

  1. Understand the Need: Recognize the pivotal role of AI in customer service automation. Today's customers demand swift, seamless, and cross-channel service experiences. Embracing AI is a strategic move to meet these expectations and enhance customer satisfaction.

  2. Plan the Setup: Acknowledge the intricacies of transitioning your customer service to an AI-powered model. This includes choosing the right AI tool, integrating AI technology with existing systems, and building a team proficient in the new setup. A robust plan with clear objectives, allocated resources, and a definitive timeline is critical.

  3. Execute the Plan: Implement the AI transformation in a flexible, structured, and phased manner. Be open to learning from emerging trends and developments and adapt your strategy if necessary. Prioritize core operations first, followed by secondary operations.

  4. Monitor Performance: Establish advanced measurement practices to track performance against customer engagement objectives, targets, and service level agreements. Monitoring is vital for continuous improvement and ensuring the AI transformation is yielding the desired results.

  5. Envision the Future: Picture the long-term strategic value of your AI transformation. This could be expanding your customer base, penetrating new markets, or enhancing the share of wallet with existing customers. Employ agile and collaborative methodologies involving experts from diverse business and support functions to steer the transformation effectively.


What is an AI chatbot?

How do AI chatbots contribute to business success?

What does automated customer service mean?

What are the advantages of automated customer service?

Are there any downsides to automating support?

How can we automate customer service without compromising satisfaction?

Where does automation bring the most value in customer service?


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