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Meet KYRA - @kyraonig

India's first Virtual-Influencer
AI Influencer Thalasya Pov

Kyra is a 22-year-old model from India. 

She has hundreds of thousands of followers on Instagram. 

But she is not real. She is one of the top AI influencers on Instagram

Let's dive into the world of Kyra and discover what makes her special.

Background of Kyra

Kyra, known as @kyraonig, is a virtual human influencer. She represents a new era of influencers—ones who are made, not born, yet as real in influence as any human star.

Created by FUTR STUDIOS, Kyra has gained significant popularity on Instagram since her launch in January 2022. 

Although she is made with computer-generated imagery (CGI), she engages in a broad range of activities similar to traditional influencers, i.e. photoshoots, yoga, and travel.

Kyra's creation was driven by the desire to innovate in influencer marketing, offering brands a unique opportunity to collaborate with a virtual persona that transcends human limitations of time and space. 

Modeled after virtual influencers like Lil Miquela and Rozy, Kyra represents a new wave of digital personalities blurring the lines between real and virtual worlds.

Snapshot of Kyra’s Instagram Profile

On Instagram, @kyraonig is actively collaborating with brands. Her partnerships includes boAt (India’s leading audio brand), car brand Chevrolet, Prada and more. 

She has also been supporting causes such as BlackLivesMatter. 

The list goes on an on (e.g. Estée Lauder, Tommy Hilfiger, Dolce & Gabbana, Boat, and Morris Garage). These collaborations showcase Kyra's versatility as a virtual influencer in promoting various products and engaging with different industries.

Swipe through these images to see Kyra in action.

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